Directed Studio

Directed is a digital product studio from Sam Pierce Lolla and friends. We believe software should be incredibly helpful, head-smackingly easy-to-use, drop-dead beautiful, and a little bit wild 😜

We're product people. We do things like product strategy, customer discovery, concepts, and UI design. Think of us as your product design partner, by your side through every step of the startup journey.

All of our clients are B2B companies in complex domains like healthcare, agriculture, education, and AI. After working with us, our clients have:

• excited customers
• a product they're proud of
• happy development teams
• a clear vision for their company's future

Here's an example of something we made.

Here's what our clients have to say.

We're writing a book about how to design on agile teams.

Contact: sam@directedworks.com